The State of Revenue Operations in High-Tech & Software

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Operations such as marketing, sales, service, finance, and IT have historically worked in silos. 

However, a fast-paced, anything-as-a-service world has rendered those siloed revenue-driving functions inadequate and ineffective. Systems and business models driven by data are no longer just a nice-to-have to continue profitable growth.  

Enter revenue operations (RevOps)—an integrated set of data and insights, processes, and systems intended to align functions of an organization, facilitate emerging business models, and ultimately earn revenue faster. 

Although the vast majority of high-tech and software leaders believe they’re implementing RevOps correctly, a recent West Monroe survey of 200 C-suite executives reveals a more complicated—and ineffective—picture.

What’s more, the survey uncovered significant pain points that inhibit the data-driven approach needed to drive and measure financial impact. 

This report will analyze the survey results in each area to see where leaders are missing the mark, and what their next steps should be to get back on track with their RevOps journey.