2022 Brand Authenticity Report
Since the pandemic, Australian consumers have shifted their focus regarding brand loyalty. They expect their favourite brands to rethink their stance on social issues, and to have more meaning beyond their products and services.
Therefore, organisations need to reconsider their business models and the experiences they offer to remain competitive.
Fortunately, this report outlines exactly what Australian consumers expect from their preferred brands. You can cater to their needs by acting on Advanis and Sitecore’s research findings, which include:
Therefore, organisations need to reconsider their business models and the experiences they offer to remain competitive.
Fortunately, this report outlines exactly what Australian consumers expect from their preferred brands. You can cater to their needs by acting on Advanis and Sitecore’s research findings, which include:
- While all interactions are important, first impressions, big purchases, and customer care touchpoints are most critical
- Clear communication is the most important way a brand can make up for a price change
- and more
Access the report to meet and exceed Australian consumers’ brand expectations.
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